Enhancing Knowledge About Community Health Nursing Assignment

Enhancing Knowledge About Community Health Nursing - Assignment Example There are no sources of funds for the entity other than money exchange received from used tapes, cassettes, shoes, and watches repair. The payments for these services are done privately upon service delivery. The interest in this entity is earning self-income from the simple business entity. The scope here involves the provision of service to the community through repair services and sale of commodities. The state of the bad economy since 2011 was the concern for this entity. This could be seen by the fact that there were fewer customers for shoes and watches repair. The family, a husband, and wife initially established the scope of interest 21 years ago. Because of business growth, 5 years later of business operation, one employee hired on full time to work until 2011. However, the state of the economy depreciated beginning in 2011. The entity management had to lay off the full-time basis and hired the employee per diem position. This still kept the entity goal in place with Mr. and Mrs. Working together in store with one employee per diem position. The need for customer assessment is very important for any business community. In this case, it was done to determine the needs of the community. In the mission of serving the community, the business entity, in turn, developed and earned more income to support their family and customer utility. Client identity for service was based on to what extent they would benefit the community. Therefore, those who could benefit the community were most preferred. However, the entity welcomed anyone who needed shoes and watches services to the store. The entity is a family owned business. It had the following structure, which consisted of the husband, wife, and one per diem employee. The members of the entity formed the entire community who come from the different ethnic background.

Leisure and Recreation in Action Essay Example for Free

Leisure and Recreation in Action Essay Unit 6: Leisure and Recreation in action is a mandatory part of my AVCE Leisure and Recreation Course. This unit includes planning, organising and hosting a leisure and recreation event. We found out at the end of July 2005 that we were going to have to hold an event for a certain customer group. We would have to decide on this customer group and then brainstorm some ideas for events that we could organise for them. Once we have done this we will have to make a business plan and present it to school officials. Then we would also have to think of advertising the event. Our first meeting included brainstorming different ideas for the event that we could organise. Below is a copy of this brainstorm. Once we had brainstormed the event we wrote down our ideas and put them into a tally table. Once we had done this we went round different classes around the school and asked which event they would prefer to go on. It turned out that the preferred event would be to go to an England football match. We thought that this event would be quite easy to organise, as there were 2 England World Cup qualifier matches coming up. We tried to order the tickets for both of the upcoming matches but found out that our request would be put into a ballot as there were many different groups of people who wanted to go to these matches. We wouldnt find out if we had succeeded in getting the tickets until 6 weeks before each match. This was a problem, as we would have had to rush organising the rest of the event. E.g. Transport, Customers. We were unsuccessful in getting tickets to either of the matches. This was a blow to us because we had designed posters and already done some organising. We had to decide on another event that would be quite easy and quick to organise. Read more:  When Leisure is Defined as Recreational Activity We decided to organise and host a Senior Citizen Christmas Lunch, as it was near to Christmas. We decided on our customers because we decided that the senior citizens of Darlaston had done a lot for our community, and we wanted to give them something back for their help and support. Our customers would also be ex-employees of our school. This wasnt even in our list of brainstormed ideas, but with a little help we thought of it. First we had to come up with aims and objectives for our event, and also all other details. We decided on the aims and objectives by thinking about the customers wants and needs and also our own. This included finding a venue for the event, finding out if the Senior Citizens would want to come to our event and other aspects such as our budget. We had to consider our budget as we would have to provide the Senior Citizens with a high standard of cuisine, and also provide them with entertainment and make their time with us enjoyable. We found out that the school wouldnt be able to provide all of our funds for the event, so we had to find a way of making enough money to pay for it. We came up with a number of ideas such as bag packing at ASDA, Football Cards; Guess the number of sweets in a jar and to hold a football tournament. We decided to do the football card because the other ideas would take a while to conduct and also host. The football card was really successful. We had 48 teams and people paid à ¯Ã‚ ¿Ã‚ ½1 for a team name, a team name was then picked out of a hat by an unbiased volunteer, and the person who had the name of the team picked out won à ¯Ã‚ ¿Ã‚ ½10. From this fund raiser we made à ¯Ã‚ ¿Ã‚ ½38. This was enough to pay for some of the shopping for the event. On our second meeting we had to decide on committee roles for each member of our group. We decided on these roles by looking at everyones strengths and weaknesses. These roles are listed below: * Chairperson Mathew Bayley. As the chairperson Mathew would have to make sure that everyone was doing their jobs right, and if they werent then they would have to tell them to try harder. We selected Mathew for this role as he is a strong minded person who everyone listens to * Secretary Krystle Larkin. As the secretary Krystle takes down notes from each of our meetings and turns them into minutes, then she gives them to us as soon as possible so we know what our weekly jobs are. We selected Krystle for this role as she is the most organised person of the group * Treasurer Ben Hall. As the treasurer Ben looks after all of our funds and receipts. We selected Ben for this job as he is good with money and knows how to budget money * Marketing Person Donna Hawkins. As the marketing person it is my job to market the event through invitations and/or posters. I was selected for this job as I have done marketing for 1 year in business and am also quite creative * Staffing/Human Resources Leigh Griffiths. As the person in charge of staffing it is Leighs job to recruit more staff members if we need them. Leigh was selected for this job as he is quite persuasive and also good at deciding on good workers with good character * Health and Safety Matthew Bray. As the health and Safety person it is Matthews job to do a risk assessment of the event. Matthew was selected for this job as he is good at finding out what problems could occur during events We had a good marketing structure which meant we were all on the same level as each other and we were all given fair shares of the jobs. Our management structure is below. I think that the group worked really well together, although there were a few problems along the way. We worked well throughout communication, although because of the stress of organising our event we did argue quite a lot. Mathew Bayley coped really well being our leader. He managed to keep us on track with all of our work and also our set tasks. We interacted well with each other, keeping each other informed on how well we were getting on with our jobs and tasks. There was some tension between myself and Krystle, because we kept getting in each others way and taking over each others jobs. But overall, we worked really well together. As a team we really enjoyed planning and organising the event. Until the day of the event we helped each other with our tasks and also with any problems that occurred with the tasks that we were set. We managed to keep out of each others way most of the time, although there were a few problems and hiccups during the planning and organising of the event. However, apart from the few problems that occurred we all worked well together. Moxhull Hall Hotel I think that our visit to Moxhull Hall Hotel went really well. We had to dress smart to make a good impression on Andreas, the manager, and the rest of his staff at the hotel. We learnt a lot off the chefs at the Hotel, than if we had of prepared meals ourselves. On 7th December 2005 at 11.30am we travelled to Moxhull Hall Hotel. This visit was to help us learn to set up covers and serve our guests properly and also how to prepare food properly. Our group was split up into two teams. These were the front of house team and the catering team. My team (the catering team) were taken into the kitchens and the front of house team was taken into one of the restaurants. First we had to get acquainted with the members of staff who would be helping us. There was John and Neil, the two chefs. They then split us up into two teams of four. One of the teams went with John, whilst my team stayed with Neil. We were allocated different jobs. I had to mix up the flour, butter and sugar to make the dough for the mince pies that we were going to cook. My group also had to make a salad, potato salad and also coleslaw. We had to chop up the vegetables from fresh and then mix them up with mayonnaise to make the coleslaw and potato salad. We had cooked this meal for our and the rest of the groups lunch. Once we had finished cooking for the group we then had to clean the side units and table tops that we had gotten dirty whilst preparing the food. The day of the event We started the day of the event by meeting up at our school at 8.15 and collected all of the equipment and accessories that we needed. We then walked up to the venue of our event and started to set up our equipment. The front of house staff set up the main hall and the kitchen staff, which consisted of me, Matthew Bray, Leigh Griffiths and 2 other helpers from a year 11 leisure and tourism class, went into the kitchen to set up. We took all of the food into the kitchen and started to prepare the food. We all washed our hands first and also washed up the saucepans and cooking utensils that we would need. I had to prepare the parsnips, while Matthew and Leigh prepared the carrots. Reagan and Emily prepared the sprouts whilst Mrs Lavender prepared the potatoes. Below is a photograph of me peeling the parsnips After we had prepared the food and put it on the stoves to cook we had to tidy up and clean the sides. We also had to set out the small plates for the starter. We decided to do a prawn cocktail for the started and while the main course was cooking I prepared the prawns whilst the others tidied up and washed up any bowls and cutlery we had used. Below is a photograph of me preparing the prawns After preparing the prawns and setting them out on the plates the front of house staff came through to collect the starters and serve them to our guests. When our guests had finished eating the plates were brought back in and the main meal was served. It was my job to serve the sprouts, as the picture at the side shows. Once the plates had been taken out then we had to wash up the starter plates and prepare the desert. Because 2 of our guests were diabetic we couldnt serve them the traditional dessert of Christmas pudding and custard, so we served them a variety of cheese and biscuits instead. Once all of the food had been served the washing up and clearing away had to be done. This was done whilst the front of house staff were setting up the entertainment equipment. The washing up and cleaning away was done by all of us in turn. Below is a photo of me cleaning the sides of the kitchen Once all of the cleaning and washing up had been completed we had to go and get changed into our front of house uniforms. We did this because we were going out the front to the guests to help with the entertainment. Below is a picture of me in my front of house uniform Our first lot of entertainment was a few games of bingo. Ben was the caller for the bingo, and the rest of us helped our guests with the games. After the games of bingo we had a few different quizzes that some of the group had composed. These were played in teams of two. After the quizzes had been completed we then played a game of catchphrase, which was performed by Leigh and Ben. The quizzes and the bingo went down really well with the senior citizens, as did the game of catchphrase. After the entertainment was finished it was time for the guests to go home. While Mathew Bayley and Leigh were seeing the guests out the rest of us started tidying away the tables and chairs and all of the equipment that we had used. This took about 20 minutes to do. Afterwards we had to take all of the equipment back to the school and pack it all away. Overall the day went extremely well. There were a few problems, such as 2 people turning up early and uninvited. Also the cooking utensils from the venue went missing, so I had to go home to get some from my house that we could use. All of the entertainment went down well and the meal was enjoyed by all of the senior citizens. The atmosphere of the venue was really good and Christmassy too, which made us and the guests feel good about ourselves, and also really happy with each other. This made us better people to be around and we worked better together because of this. Improvements If we were to do this event again then I would recommend making some improvements. We would have to make sure that people didnt turn up uninvited. Because of this we had to make room for extra people and also share the food out more than we thought we would have to. I also think that we could have made more money from the fund raising. We could do two fund raising events to make double the amount of money so we dont have to struggle so much keeping within our budget. I also think that we could improve the attitudes of the extra staff that we recruited. The year 11s that worked in the kitchen didnt pull their weight and they stopped working for a chat at anytime they could. We had to keep telling them to get back to work. I think that we could split them up and make them work with one of our group to keep them in check and stop them from slacking off. I also think that we could improve the running smoothness of the quizzes. We did have 4 quizzes, so we had to do them quickly. However, some of the guests thought that the quizzes were read out too slow and the others thought that the quizzes were read out too fast. We could improve this by practising how to read out loud to guests properly. I think that we could also use a bigger venue. Everyone did seem quite cramped up and there was not much room to move about in the kitchen area either. The kitchen was small and there were 6 people in there all together. This made it very cramped and quite uncomfortable for us to work in. I think that we should also only have 2 courses instead of 3 if we do the event again. Originally we had only planned to do two courses, but the manager of Moxhull Hall Hotel gave us some prawns to make a starter as he knew our budget was limited. We thought that this was a nice gesture, but we should have checked if any of our guests were allergic to seafood. It turned out that one of our guests was allergic to seafood, so she didnt get to have starter. She did state on her invitation reply that she was allergic to seafood but they werent checked properly, so in future we would have to make sure that we checked the invitations more than once. I think that the project was successful. We kept to our objectives throughout the planning the event and also conducting it. We worked well as a team throughout the event, with only a few arguments occurring. We found solutions to possible problems, such as the arguments and also problems with decorating the venue. We provided our guests with a high standard of cuisine and entertainment. We know this from the witness statements that they produced for us. We all enjoyed the experience and we provided the elderly with a memorable event. We know that we enjoyed it from talking to each other and finding out what we thought went good and bad on the day. We know that our extra staff enjoyed themselves too, as we found out when we questioned them about it. We know that our guests enjoyed the experience from the positive comments we had, witness statements, our guests facial expressions on the video and also one of the guests took the time to write in to the local newspaper about how much she enjoyed the event. This statement was sent into the newspaper by Mrs Doris Robertson. These are all included in my work. We came in on budget, but we had to keep things to a minimum and also add a few extra pounds ourselves to buy the prizes for the quizzes. I think that if this event is done again then more fund raising could be done. This way products will be brought comfortably without any worry of not having enough money to buy the necessities for the meal. Customers were satisfied with the event and we have the proof of this from witness statements. Such quotes include very polite, willing and helpful. All cheerful and pleasant and also very good meal efficient service all round. The ambience of the venue worked really well with event. We made the venue look Christmassy by putting up decorations and we also played Christmas music into the hall where the meal was to be served. All of the front of house staff were dressed professionally in black trousers, white blouse/shirt and a black bow tie. Once the kitchen staff came out, we also changed into smart, professional clothing. Good things of the event included: * Making the senior citizens happy and cheerful * Giving ourselves the satisfaction of making other people happy * Everything running quite smooth * Positive feedback from the guests and members of staff Bad things of the event included: * Venue being too small * Extra people turning up * One member of the kitchen team turned up late * I had to go home to get some cooking utensils as the ones from the venue were missing

De Mars Product Strategy

De Mars Product Strategy De Mars Product Strategy De Mar, a plumbing, heating, and air- conditioning company located in Fresno, California, has a simple but powerful product strategy: Solve the customers problem no matter what, solve the problem when the customer needs it solved, and make sure the customer feels good when you leave. De Mar offers guaranteed, same- day service for customers requiring it. The company provides 24- hour- a- day, 7- day- a- week service at no extra charge for customers whose air conditioning dies on a hot summer Sunday or whose toilet over-flows at 2: 30 A. M. As assistant service coordinator Janie Walter puts it: We will be there to fix your A/ C on the fourth of July, and its not a penny extra. When our competitors wont get out of bed, well be there! De Mar guarantees the price of a job to the penny before the work begins. Whereas most competitors guarantee their work for 30 days, De Mar guarantees all parts and labor for one year. The company assesses no travel charge because its not fair to charge customers for driving out. Owner Larry Harmon says: We are in an industry that doesnt have the best reputation. If we start making money our main goal, we are in trouble. So I stress customer satisfaction; money is the by- product. De Mar uses selective hiring, ongoing training and education, performance measures and compensation that incorporate customer satisfaction, strong teamwork, peer pressure, empowerment, and aggressive promotion to implement its strategy. Says credit manager Anne Semrick: The person who wants a nine- to- five job needs to go somewhere else. De Mar is a premium pricier. Yet customers respond because De Mar delivers value- that is, benefits for costs. In 8 years, annual sales increased from about $ 200,000 to m ore than $ 3.3 million. ____________________________ Discussion Questions What is De Mar product? Identify the tangible parts of this product and its service components De Mar s product is repairs and installations of plumbing HVAC. This is the tangible part of their product offering; parts of repairs and installations and service of these components. Same day 24 hours 7 day service at no extra charge with a one year service guarantee puts them ahead of most competitors that only guarantee their service for 30 days.   2. How should other areas of De Mar (marketing, finance, personnel) support its product strategy?   DeMars marketing department can leverage the companys reputation and guarantee into a strong marketing campaign. The marketing team should do market comparisons of competitors and use that comparison in their marketing strategy, that 1 year guarantee far surpasses a 30 day guarantee and shows that the company has confidence in their product and service.   De Mars selective hiring process and ongoing training and education, ensures performance measures and compensation that could ensure customer satisfaction. Another marketing strategy and incorporated the HR practice The person who wants a nine-to-five job needs to go somewhere else. Customers dont mind paying more because De Mar delivers value added product and services evidenced by annual sales increase over 8 years from about $200,000 to more than $3.3 million 3. Even though De Mars product is primarily a service product, how should each of the 10 OM decision in the text be managed to ensure that the product is successful? Quality DeMars ultimate goal is customer satisfaction, solve the problem when the customer needs it solved, and make sure the customer feels good when the job is completed. Therefore, customers expect quality and DeMars reputation guarantees quality. The OM should ask customers to fill out a customer satisfaction survey about installation or repair. This will give the OM first hand knowledge of how customer perceived the service and the serviceperson. Product DeMars product is plumbing and heating and cooling. The installation is only as good as the product being installed and the product is only as good as the installer. Product and service go hand in hand. The OM should strive for a superior product that would live up to the 1 year guarantee and service excellence on the part of the service person. Process DeMars process can only be enhanced by cross training staff to maintain adequate staffing and stay on top of new technology to remain competitive in their market. Above all DelMar should carefully monitor its competitors to keep their prices at within reach of their target market. There are many process options available for heating cooling and plumbing. The OM has to be look at the physical product and the intangible services offered by the company to design the process. Technology is available to streamline the overall process of supply and demand as well as scheduling staff to meet the companies and customer needs and should be taken into consideration as expenses and capital commitments that will determine much of the firms basic cost structure of DeMar.   Location De Mar, a plumbing, heating, and air-conditioning company located in Fresno, California, has a simple but powerful product strategy: Solve the customers problem no matter what, solve the problem when the customer needs it solved, and make sure the customer feels good when you leave. De Mar offers guaranteed, same-day service for customers requiring it. Layout The plant has to include adequate secure parking for service vehicles and inventory. Parts and specialty tools should be easily checked out per job. In order for the smooth operations of the shop parts and tools must be clearly identifiable and neatly stored. Human Resource. Human resources is important to any service operations. This is not a 9-5 job and the Human resources department has to hire staff capable of working various shifts. The staff hired must be personable, professional and skilled. Workshops and skills an assessment testing is must in the service industry Supply Chain Supply chain management is the bread and butter of the service industry. The OM has to take into consideration ordinary run of the mill maintenance jobs and their inventory needs as well as seasonal maintenance. In the summer customers may want to refresh or replenish their air conditioning system. Other jobs may require a complete overall. The OMs job is to identify suppliers that are capable of expedite delivery of specialty parts parts needed Inventory DeMar s OM has to forecast what would be needed. All of their services have a seasonal component. Heating is critical in winter vice versa with cooling. Therefore the OM should purchase inventory to satisfy seasonal requirements. Scheduling Scheduling at Demar is critical due to their on demand type product offering. Repair of Plumbing and heating/cooling is critical to the customer and therefore should be important that the company satisfy the customers need in a expedited manner. A ruptured water pipe or overflow situation if not handled promptly could result in increases customer distress. The company should schedule their low priority customers such as routine maintenance around critical repairs. Assistant service coordinator Janie Walter is quotes as saying We will be there to fix your A/C on the fourth of July, and its not a penny extra. When our competitors wont get out of bed, well be there! Maintenance and timely service of the machines are the most important thing required to ensure they perm when needed. Due to their 24/7 service their maintenance of equipment must be up to standard to reduce downtime that could result in customer dissatisfaction. There is nothing worse than having to tell a customer that they need to come back later to complete the Job.

Franklins Preface To Poor Rich Essay -- essays research papers

In Benjamin Franklin’s preface to Poor Richard Improved, "The Way to Wealth", Franklin offers many adages to help the reader conserve money. Many of these sayings are common even today. The title of this preface makes since because the title, "The Way to Wealth", can be interpreted as The Road to Wealth. If the reader does as these adages tell them, he or she should be on their way to wealth. Franklin offers advice to just about anybody. Franklin believed that wealth was important because it led to both frugality and industry. Frugality and industry were listed as his fifth and sixth virtues. Franklin tells us that in order to be industrious, we must always be employed in something useful. His proverb, "Employ thy Time well if though meanest to gain L... Franklins Preface To Poor Rich Essay -- essays research papers In Benjamin Franklin’s preface to Poor Richard Improved, "The Way to Wealth", Franklin offers many adages to help the reader conserve money. Many of these sayings are common even today. The title of this preface makes since because the title, "The Way to Wealth", can be interpreted as The Road to Wealth. If the reader does as these adages tell them, he or she should be on their way to wealth. Franklin offers advice to just about anybody. Franklin believed that wealth was important because it led to both frugality and industry. Frugality and industry were listed as his fifth and sixth virtues. Franklin tells us that in order to be industrious, we must always be employed in something useful. His proverb, "Employ thy Time well if though meanest to gain L...

Market Force Description and Analysis of Impact on Product Services Essay

Communications-Security System Services-These devices and systems have a wide range, specifically, home and car. The demand is driven partly by home sales, new home construction and office construction. Most security systems like Brink Security have warning decals on the windows or in the yard to advertise. Commercial marketing usually consist of a direct sales force that call on owners and operators of commercial building companies that provide security monitoring services often have large account recieveable and credit problems with payments from subscribers, defective or poorly installed equipment or poor service, can have expensive consequences and Law suit risk in false alarms and frequent investment in new technology, The demand for residential and commercial construction and sales, need is in customer service and product, the companies increase their and systems and services by going to the senior citizens and dual income families. In their growth over the next 10 years included will be monitoring and security systems that include devices that measure environment factors, such as humility and quality of air and water. Healthcare-Nursing Home and Assisted Living-over 5 million elderly, mentally ill and, other physically and mentally challenged people need healthcare. The healthcare industry provide long-term care , includes onsite healthcare, counseling, medication dispensing, may become more prevalent. Demand for residential care facilities will grow as the baby boomers age, spurring investments in new construction, upgrades for existing facilities, additional beds, labor and services. The healthcare facilities industry faces a nurse shortage and is pressuring colleges to graduate nurses. To overcome threats, in the nursing facilities background checks, monitoring of the patients making sure they are changed, bath, and fed, also for the ones in assisted living, this is to insure that injuries to the elderly are not caused. The rise in Healthcare has risen by 80 percent. The risk with healthcare is that is not being made affordable and the premiums have sky rocketed, to were the elderly have a hard time getting the medicine and supplies. I do have love ones in the Nursing Home, and when I go and visit, I see the elderly just sitting there, not one of the staff takes time to ask them if they want to be moved, or just to check on them, some do not get bath until the end of the day, and there clothes are soiled, it is like they have been thrown away, The strategies I would use would to be train nurses aid how to care and properly change and check on the patient, there tone of voice used, close supervision of the elderly. General Business-Laundry Detergent-In the U. S. oap and detergent has over 650 companies worldwide. Detergent is packaged in cartons, bottles, pouches, or bags. The growth rate is low, because there are new and cheaper products available. One company is Proctor and Gamble, they are a household name they serve 180 countries, they strive and produce, superior quality and values, that improve the lives of the Consumer’s. Demand for soap and detergent result in wide swings in production, capacity planning is difficult. Challenges P&G face is the manufacter must comply with different state and country environmental regulations. The soap and detergent industry will impact the nation because its represented in over 145 nations, the marketing of such companies as P&G has been proven to be the best in strategy brands most important to retailers, strong business , and fundamentalist. In using, Gain and Tide, they over the consumer dye free and perfume free products, as well as the different soaps. The soap and detergent companies have Capitalized on opportunities by, having antibacterical hand soaps and bath soaps. Another stragedy that these companies have utilized is environmental friendly products, that are safe for our environment. Let’s take soap its used for animals and people and washing cars, and just about everything. Many big companies, do not see the threat of little companies with products such as Power Soaps and detergents this company is out of South India, they spend a lot of money on advertising. Marketing plays the pivotal role in making or breaking any product or service. In my closing, I will sum up all three subjects starting with the Security.

Preparing to Conduct Business Research Essay

On September 12, 2012 the New York City Health Department voted eight-zero with one vote abstaining, to enact a city wide ban on sugar-sweetened beverages in containers over 16ounce in size (Susman, 2012). At the urging of New York City Mayor Michael Bloomberg the health department is hoping that this ban will have an impact on the growing obesity problem among New York citizens (Susman, 2012). Opposition to the ban was evident before the final vote by citizens believing violations of his or her freedom are occurring and vendors who see the choices in what he or she serve the customers under dictation from city hall. Perhaps the group with the most to lose is the beverage industry; the ban limits servings of sugar sweetened drinks to 16 ounces or less in the city’s 24,000 restaurants, delis, movie theaters, sports venues, and street carts (Petrecca, 2012). This means no 20-ounce bottles, no super-sized drinks, no monster drinks at the movie theater, the fact is most of these establishments consider a 16-ounce beverage a small or medium drink (Petrecca, 2012). So smaller drinks mean smaller profits; however, it may be possible that this is not the case. The ban does not limit the number of 16-ounce drinks a person may purchase; the possibility for additional sales does exist (Petrecca, 2012). Because only restaurants offer free refills, it is possible that the smaller size drinks will result in greater quantities of sales at the other locations. Business Research The CEO of the Coca Cola Company is communicating with Learning Team A, hiring Learning Team A to research potential issues and opportunities resulting from the ban on containers over the limit of 16 ounces of sugar sweetened beverages in the city of New York. Coca Cola is showing interest in learning what the consumer thinks of the ban; how the customers believe it will affect his or her recreational and dining experiences. Coca Cola is not only showing interest in this information as it pertains to New York City but also because the interest this ban is attracting from other large cities and what it would mean to the company if this became common practice in other locations (Koebler, 2012). Hypotheses Team A offers several hypotheses to the ban and the effects it will have on the citizens, vendors, and distributors of sugar sweetened beverages: ? Team A hypothesizes that the ban on sugar sweetened beverages will cause a decrease in beverage sales that contain sugar, costing the Coca Cola company millions of dollars in sales. ? Team A hypothesizes that the ban on sugar sweetened beverages larger than 16 ounces will cause consumers to purchase multiple quantities of beverages in replacement of what they use to purchase. Also the sale of sugar free beverages will rise; this will cause an increase in revenue for the Coca Cola Company. ? Team A hypothesizes that the public will be unreceptive to the ban and believes that the government body responsible for it has overstepped their bounds. The public will think that the removal of this choice goes against the constitutional rights every person has and that he or she will attempt to find a way around the ban. ? Team A hypothesizes that although there will be citizens upset in regard to the ban, the citizens will embrace the law proving a measurable difference on the obesity problem in New York City. Variables to Consider and Questions to Ask In an effort to offer to the Coca Cola Company the most complete information, the best recommendations, and a reliable foundation on which to base future changes it is necessary to research as many variables as possible. Variable questions to include in the research include: 1) â€Å"The various age groups of the consumers, and their drink preferences. † 2) â€Å"How the vendors plan on handling this new rule and will the vendor adjust the prices, add free-refills, implement buy one get one programs, and add additional drink dispensers to accommodate customers. 3) â€Å"How these bans encourage customers to leave the city limits and visit establishments in the suburbs? † 4) â€Å"How the consumer understands the reasoning behind the ban and the obesity issue with the removal of beverage choice? † 5) â€Å"Coca Cola currently holding a 70% market share in New York; this is a significant margin over the competition (Petrecca, 2012). It is important to research if the customer loyalty level will hold up to â€Å"deals† by the competition and how aggressive Coca Cola is going have to be with marketing and pricing. † 6) â€Å"Is Coca Cola willing to embrace this ban, explore ways to market their diet products and fruit juices as an alternate to the sugar sweetened beverages? † Ethical Considerations Ethics play a critical role in conducting research projects (Donald R. Cooper, 2011). It is critical to examine how the results of the research issue breach the rights of the citizens. In the case of the New York City law that limits the sales of sugar sweetened drinks there are several ethical questions that arise. The strongest being, â€Å"how will this state law infringe on an individual’s rights to choose the size of their desired beverage? † The motivation behind the law is the unhealthy factors of sugary drinks, targeting one unhealthy option. Supporters of the law believe that this law will help prevent obesity; however, opposition believes it is unfair to place the weight of this issue on one product. Also at question â€Å"Is it ethical to restrict a consumer’s right to choose what he or she wants to drink? † Along with sugar sweetened beverages there are other unhealthy products available that have proven effects on weight with no restrictions. Vendors and beverage makes can argue that the law shows bias and is discriminatory. This leads to another ethical issue; does the law give preference or competitive vendor advantage over consumer’s advantage. A consumer, who may wish to purchase a larger drink, may find the need to purchase multiple drinks, thereby increasing the sales of the company but yet not eliminating the risk of obesity. Also under consideration is the ethical question, â€Å"does the beverage company have a responsibility to their customers to reduce the chance of obesity, knowing that these beverages offer empty calories with no nutritional value? † Conclusion Moving into the future it is important to understand what difficulties a company will be facing. Knowledge from research projects provide companies the possibility to develop contingency plans and reduce the chance that the unknown will alter the course of a successful business plan. Earlier this month the New York City Health Department passed a law that has altered the way beverage makers and vendors conduct their business and altering the freedom consumers have in choosing something as simple as the beverage he or she drinks. The Coca Cola Company is looking to go forward armed with the knowledge they will need to maintain their superiority in the New York Market. This task has fallen on Learning Team A, as they will research and discover what the market and consumers will demand to remain customers of Coca Cola. References Donald R. Cooper, P. S. (2011). Business Research Methods, Eleventh Edition. McGraw-Hill Company. Koebler, J. (2012, September 12). Experts: Courts Likely to Uphold New York Soda Ban. Retrieved September 20, 2012, from U. S. News: http://www.usnews. com/news/articles/2012/09/14/experts-courts-likely- to-uphold-new-york-soda-ban_print. html Petrecca, L. (2012, July 18). Coke, Pepsi, others launch assault against NYC beverage ban. Retrieved September 20, 2012, from USA Today: http://usatoday30. usatoday. com/money/industries/food/story/2012-07-09 /coke-pepsi-fight-soda-ban/56279302/1 Susman, T. (2012, September 13). New York City bans big sugary drinks in restaurants. Retrieved September 20, 2012, from LA Times: http://articles. latimes. com/2012/sep/13/nation/la-na-soda-ban-20120914.