Target readership Essays

Target readership Essays Target readership Paper Target readership Paper How do editors of tabloids and broadsheet newspapers use content, language, layout and images to attract and reflect their target readership? An analysis of the front pages of The Guardian and The Daily Mail from 16th March 2001. Targets: 1. To show insight into the idea of readership. 2. To analyse the way that the style and presentation are used in the media. 3. To analyse the way that language and images are used to create an impact. 4. To present and explain my opinions clearly and logically. British newspapers have been around for nearly three centuries.There are ten British national papers divided into two main categories: the tabloids and the broadsheets. The tabloids contain many articles on celebrities and gossip, some news and many large pictures. The most popular tabloids are The Sun and The Mirror (red tops). The broadsheets are larger papers and more serious. They include more news stories and cover politics and world issues. The most popular broadsheet is The Daily Telegraph. The circulation of the national papers has lowered from 15,672,431 in 1989, to 14,270,111 in 1994.This is because there is more technology today. People can receive instant news on the television, radio and internet. It is important for newspapers to know, target, attract and reflect their readership. With this information, they can write articles that interest their readers. It creates an image of what the readers are attracted to. The Guardian is a broadsheet. It is a slightly left-wing newspaper generally supporting the Government and Labour Party. According to stereotypes, people with professional jobs mainly read this paper.Statistics show that about twenty per cent of people aged 20-45 read The Guardian. The Daily Mail is one of two newspapers called the middle market dailies. It is a tabloid paper, but has a balance of news and feature articles. Stereotypes of the readers of The Daily Mail suggest that this paper is read mostly by less professional people. However, statistics prove that mostly professionals or people in junior management read The Daily Mail with a wide age group. The top of a newspaper can encourage sales if the readers are interested in what they see.As The Guardian is a very large newspaper, it is folded when in the shop so that only the top is seen by the customers. For this reason, the top of The Guardian has to be attractive and contain articles that interest its readers; Rewriting history. Why South Africas schools are stuck in the past. This is in the strapline that focuses on a different story than the main article. This suggests that the newspapers readers are interested in history and world issues, as this paper focuses on Africa and education.It seems that the editor of the newspaper wants to include all articles that its readers are interested in. The top of The Daily Mail is quite different to The Guardian. The style of the name suggests the newspaper is traditional as it has a royal crest in between. This suggests that the newspaper wants to create a traditional style paper. The main strapline reflects the readership of the newspaper; Britains farmers are suffering terribly. For them, and for the sake of our rural heritage Firstly, this shows that The Daily Mails readers are concerned about Britain and its farmers.Secondly, it shows that its readers are interested in the countryside and want to keep up the tradition of farming. The Daily Mail uses emotive language as it asks for their readers contribution to their Farm Aid Appeal. An emotional photograph is placed in the top right corner of newborn lambs, which attracts people, especially animal-lovers. This will make the readers feel sympathetic and will feel like they have to contribute to the appeal. Both papers focus on the foot and mouth story on the same day as it gives the latest information on a disease that indirectly affects almost everyone.Most cows and sheep are being killed, even if they are healthy, to try to stop the disease from spreading. Farmers are losing their money and the general election has been postponed as politics are also affected. This story will attract most readers for different reasons: farmers will want to know the latest information as it affects their business; any member of the public will want to an update on the disease as it affects the food they buy; and the people interested in the Government will want to know the date for the election.Also, animal-lovers will be concerned about the disease. Considering the stereotypes and statistics of the two different newspapers, it is clear that the two different newspapers will have different types of articles regarding the foot and mouth story. One can expect The Guardian to focus on the political side of any story and how business is affected by the news. The reader of The Daily Mail can predict to read less about politics, but about personal views and their opinions to the story. The Guardian focuses on the political side of the foot and mouth disease.It contains information on the latest news about the election and what the Government is planning to do about the crisis. The reporter is an environment correspondent and is trying not to be biased. Instead, he quotes the NFU president as he is more biased. This suggests that the newspaper aims to be as fair as possible and to produce mainly facts for its readers. This indicates that the reader does not want to read any gossip, but news that can inform them of the latest. The Daily Mail focuses on a personal point of view;It was when Blackie caught his eye that it really hit Leyland Branfield. This gives an emotional view about a specific farmer. It is the introduction to the article and makes the reader question who Blackie and Leyland Branfield are, encouraging them to read on. This, along with the heading, makes the article sound like it is a story. This will attract more readers. The heading of The Guardian is less attractive than The Daily Mail; Ministers gamble on mass cull This is the main headline and tells the reader that the main story is focused on politics.The word gamble is emotive language, which could suggest to the reader that Labour is lacking control or giving up. This will attract readers, as it is close to the election, and if Labour is not achieving what they should, the public could change their mind on who to vote for. In addition, there is a small article next to this about Labour, proving that the Government is a subject that most readers are concerned about. Some of the language used in the two different newspapers is quite different. However, a few techniques are used in both papers.

US Neutrality Acts of the 1930s and the Lend-Lease Act

US Neutrality Acts of the 1930s and the Lend-Lease Act The Neutrality Acts were a series of laws enacted by the United States government between 1935 and 1939 that were intended to prevent the United States from becoming involved in foreign wars. They more-or-less succeeded until the imminent threat of World War II spurred passage of the 1941 Lend-Lease Act (H.R. 1776), which repealed several key provisions of the Neutrality Acts. Key Takeaways: Neutrality Acts and Lend-Lease The Neutrality Acts, enacted between 1935 and 1939, were intended to prevent the United States from becoming involved in foreign wars.In 1941, the threat of World War II drove passage of the Lend-Lease Act repealing key provisions of the Neutrality Acts.Championed by President Franklin D. Roosevelt, the Lend-Lease Act authorized the transfer of U.S. arms or other war materials to Britain, France, China, the Soviet Union, and other nations threatened by the Axis powers without the requirement of monetary repayment. Isolationism Spurred the Neutrality Acts Although many Americans had supported President Woodrow Wilson’s 1917 demand that Congress help create a world â€Å"made safe for democracy† by declaring war on Germany in World War I, the Great Depression of the 1930s spurred a period of American isolationism that would persist until the nation entered World War II in 1942. Many people continued to believe that World War I had involved mainly foreign issues and that America’s entry into the bloodiest conflict in human history had mainly benefited U.S. bankers and arms dealers. These beliefs, combined with the people’s ongoing struggle to recover from the Great Depression, fueled an isolationist movement that opposed the nation’s involvement future foreign wars and financial involvement with the countries fighting in them. The Neutrality Act of 1935 By the mid-1930s, with war in Europe and Asia imminent, the U.S. Congress took action to ensure U.S. neutrality in foreign conflicts. On August 31, 1935, Congress passed the first Neutrality Act. The primary provisions of the law banned the export of â€Å"arms, ammunition, and implements of war† from the United States to any foreign nations at war and required U.S. arms makers to apply for export licenses. â€Å"Whoever, in violation of any of the provisions of this section, shall export, or attempt to export, or cause to be exported, arms, ammunition, or implements of war from the United States, or any of its possessions, shall be fined not more than $10,000 or imprisoned not more than five years, or both †¦,† stated the law. The law also specified that all arms and war materials found being transported from the U.S. to any foreign nations at war, along with the â€Å"vessel, or vehicle† carrying them would be confiscated. In addition, the law placed American citizens on notice that if they attempted to travel to any foreign nation in a war zone, they did so at their own risk and should not expect any protection or intervention on their behalf from the U.S. government. On February 29, 1936, Congress amended the Neutrality Act of 1935 to prohibit individual Americans or financial institutions from loaning money to foreign nations involved in wars. While President Franklin D. Roosevelt initially opposed and considered vetoing the Neutrality Act of 1935, he signed it in the face of strong public opinion and congressional support for it.   The Neutrality Act of 1937 In 1936, the Spanish Civil War and the growing threat of fascism in Germany and Italy boosted support for further expanding the scope of the Neutrality Act. On May 1, 1937, Congress passed a joint resolution known as the Neutrality Act of 1937, which amended and made the Neutrality Act of 1935 permanent. Under the 1937 Act, U.S. Citizens were barred from traveling on any ship registered to or owned by any foreign nation involved in ​a  war. In addition, American merchant ships were forbidden from carrying arms to such â€Å"belligerent† nations, even if those arms were made outside of the United States.  The president was given the authority to ban all ships of any sort belonging to nations at war from sailing in U.S. waters. The Act also extended its prohibitions to apply to nations involved in civil wars, like the Spanish Civil War. In one concession to President Roosevelt, who had opposed the first Neutrality Act, the 1937 Neutrality Act gave the president the authority to allow nations at war to acquire materials not considered â€Å"implements of war,† such as oil and food, from the United States, provided the material was immediately paid for – in cash – and that the material was carried only on foreign ships. The so-called â€Å"cash-and-carry† provision had been promoted by Roosevelt as a way to Help Great Britain and France in their looming war against the Axis Powers. Roosevelt reasoned that only Britain and France had enough cash and cargo ships to take advantage of the â€Å"cash-and-carry† plan. Unlike other provisions of the Act, which were permanent, Congress specified that that â€Å"cash-and-carry† provision would expire in two years. The Neutrality Act of 1939 After Germany occupied Czechoslovakia in March of 1939, President Roosevelt asked Congress to renew the â€Å"cash-and-carry† provision and expand it to include arms and other materials of war. In a stinging rebuke, Congress refused to do either. As the war in Europe expanded and the Axis nations’ sphere of control spread, Roosevelt persisted, citing the Axis threat to the freedom of America’s European allies. At last, and only after lengthy debate, Congress relented and in November of 1939, enacted a final Neutrality Act, which repealed the embargo against the sale of arms and placed all trade with nations at war under the terms of â€Å"cash-and-carry.† However, the prohibition of U.S. monetary loans to belligerent nations remained in effect and U.S. ships were still prohibited from delivering goods of any kind to countries at war. The Lend-Lease Act of 1941 By late 1940, it had become unavoidably apparent to Congress that the growth of the Axis powers in Europe could eventually threaten the lives and freedom of Americans. In an effort to help the nations fighting the Axis, Congress enacted the Lend-Lease Act (H.R. 1776) in March 1941. The Lend-Lease Act authorized the President of the United States to transfer arms or other defense-related materials – subject to ​the  approval of funding by Congress – to the â€Å"government of any country whose defense the President deems vital to the defense of the United States† at no cost to those countries. Permitting the president to send arms and war materials to Britain, France, China, the Soviet Union, and other threatened nations without payment, the Lend-Lease plan allowed the United States to support the war effort against the Axis without becoming engaged in battle. Viewing the plan as drawing America closer to war, Lend-Lease was opposed by influential isolationists, including Republican Senator Robert Taft. In debate before the Senate, Taft stated that the Act would â€Å"give the president power to carry on a kind of undeclared war all over the world, in which America would do everything except actually put soldiers in the front-line trenches where the fighting is.† Among the public, opposition to Lend-Lease was led by the America First Committee. With a membership of over 800,000, including national hero Charles A. Lindbergh, America First challenged Roosevelt’s every move. Roosevelt took complete control of the program, quietly sending Sec. of Commerce Harry Hopkins, Sec. of State Edward Stettinius Jr., and diplomat W. Averell Harriman on frequent special missions to London and Moscow to coordinate Lend-Lease overseas. Still acutely aware of public sentiment for neutrality, Roosevelt saw to it that details of Lend-Lease expenditures were hidden away in the overall military budget and not allowed to become public until after the war. It is now known that a total of $50.1 billion- about $681 billion today- or about 11% of the total U.S. war expenditures went to Lend-Lease. On a country-by-country basis, U.S. expenditures broke down as follows: British Empire: $31.4 billion (about $427 billion today)Soviet Union: $11.3 billion (about $154 billion today)France: $3.2 billion (about $43.5 billion today)China: $1.6 billion (about to $21.7 billion today) By October 1941, the overall success of the Lend-Lease plan in assisting the allied nations prompted President Roosevelt to seek the repeal of other sections of the Neutrality Act of 1939. On October 17, 1941, the House of Representatives overwhelmingly voted to repeal the section of the Act prohibiting the arming of U.S. merchant ships. A month later, following a series of deadly German submarine attacks on U.S. Navy and merchant ships in international waters, Congress repealed the provision that had barred U.S. ships from delivering arms to belligerent seaports or â€Å"combat zones.† In retrospect, the Neutrality Acts of the 1930s allowed the U.S. Government to accommodate the isolationist sentiment held by a majority of the American people while still protecting America’s security and interests in a foreign war. The Lend-Lease agreements provided that the countries involved would repay the United States not with money or returned goods, but with â€Å"joint action directed towards the creation of a liberalized international economic order in the postwar world.† Meaning the U.S. would be repaid when the recipient country helped the U.S. fight common enemies and agreed to join new world trade and diplomatic agencies, such as the United Nations. Of course, the isolationists’ hopes of America maintaining any pretense of neutrality in World War II ended on the morning of December 7, 1942, when the Japanese Navy attacked the U.S. naval base at Pearl Harbor, Hawaii.

Create a Business Plan for Your Own Company - With Financial Statement Assignment

Create a Business Plan for Your Own Company - With Financial Statement Data - Assignment Example The company also has other investments in steel and iron businesses such as steel manufacturing operations including electrical furnaces, steel processing service centres that take care of processing and distribution services, steel sales business and production of motor vehicle parts. Apart from manufacture of steel and iron products, the company has other portfolios that include supply of mineral and metal resources to Japan and other areas of the world. The company also has investments in generation of renewable energy, industrial and infrastructure, water treatment and supply, project development in fields such as logistics and social infrastructure. In its integrated transportation systems business unit, the company deals with logistics, financing and sale of motor vehicles, sale and financing of construction machinery, trade and ownership of commercial ships, sale, purchase and leasing of aircrafts and helicopters and rolling stock leasing. The basic chemicals business unit dea ls with manufacture of industrial chemicals and the logistical support for their clients. The performance chemicals business unit deals with manufacture of agricultural chemicals, performance materials such as plastics and synthetics. In addition, the unit also deals with liquid crystal display material and commodities, semiconductors and supplies for printed circuit board. Energy business unit I and II deals with exploration and processing of energy sources such as oil, gas and uranium among others, in addition it also develops environmental business such as carbon credits, biomass ethanol and hydrogen. The food business unit deals with grains for livestock, energy production and human consumption. In addition, it also deals with food ingredients, distribution, retail support services and agri-foods. The consumer service business unit deals with a wide variety of business activities that include medical and health care services, real

Importance of Professional Networking Essay Example | Topics and Well Written Essays - 1000 words

Importance of Professional Networking - Essay Example Therefore, even when there is a job opening, people may not know about it (Zack, pp. 103-104). They only method that the company would use is that of â€Å"personal recommendations† of the employees which are already working in the company. Quite understandably, if someone has a friend in a company due to his networking abilities, he may be the first one to know about that opening thus increasing the probability of him getting the job (Baber & Waymon, pp. 63-64). It is also very much a matter of enthusiasm and interest as well. The point here is that when employers are hiring, they always want focused, hardworking, and determined people to perform those tasks. In a way, professional networking is the manifestation of the same. If an individual were really determined about getting a job then only he would spend his time and energy in networking with the professionals (Vermeiren, pp. 89-93). Most people would prefer to spend their time with their friends, family or by entertaini ng themselves in some or the way. However, a person who has created and kept himself in close contact with his network of professionals, he must be really very passionate and eager about his work as well. Furthermore, it also depicts that the person has a healthy set of communication and presentation skills as well. May be a few decades back, it was all about â€Å"what you know,† your skills, knowledge, attitude, results, school, education and others. However, today is not only about what you know but it is also, about â€Å"who you know.† It may sound a bit unfair and unethical but one should look at it in a way that if you have all the skills, knowledge, and abilities but if no one knows about the same, then all of that is useless (Baber & Waymon,... This essay outlines the increasing importance of professional networking in assisting in work finding for jobseekers and cutting the costs of finding best candidates for jobs for employers. Many executives, managers and head hunters are keeping a close eye on the internet and websites like LinkedIn so that they could minimize the time, energy and costs required for this process Today, finding a job has become an art in itself. Many experts have repeatedly identified that this art can be mastered by learning â€Å"professional networking† May be a few decades back, it was all about â€Å"what you know,† your skills, knowledge, attitude, results, school, education and others. However, today is not only about what you know but it is also, about â€Å"who you know.† It may sound a bit unfair and unethical but one should look at it in a way that if you have all the skills, knowledge, and abilities but if no one knows about the same, then all of that is useless Important here to note is that today we are living in a society where the need is to embrace diversity and celebrate the differences rather fighting with it.. Therefore, people who are good at social networking are better performers when it comes to understanding people from diverse backgrounds. They know how to deal with people in their own styles. Therefore, they present themselves to the company as great candidates for available jobs Professional networking is also a viable option for job seeking because of the new â€Å"online† element which has came onto the scene.

Using Counselling Skills Essay -- Papers

Using Counselling Skills Before I started I went over a contract and I told Jillian how I was using the content of the session to write an assignment for the course that I am doing at college and that only myself, my course tutor and maybe an outside assessor for the course would see what was written about the session and that she could read the assignment before I showed anyone else. I stated that almost everything that was said to me would be confidential, although working along the B.A.C.P ethical guidelines, confidentiality may have to be broken if it became clear that serious harm may be caused to others or herself. We agreed that this would be a one off session that would last around 30 minutes. I explained a little about Person-Centred counselling to Jillian, I explained that counselling is a way of using a relationship, in this case between myself (acting as the counsellor) to facilitate the development of the Jillian (the client). It works on the assumption that if I am able to offer Jillian a relationship characterised by empathy, acceptance and genuineness, and if Jillian is able to perceive and appreciate these qualities, then she will feel safe enough to disclose hidden aspects of her self which could be upsetting to her. The fact that I can accept these previously hidden parts of Jillian’s self (unconditional positive regard), helps her to accept them too. The counselling took place in Jillian’s home. Jillian stated that she had been thinking of a subject to talk about and had decided that she would like to talk about the relationship she has with Tony a man who she calls her boyfriend but who is married to an... ...hought of me. It’s really helped.† I feel I demonstrated unconditional positive regard (acceptance) by being non-judgemental and warm towards Jillian. Even though I may not have approved of what she was doing I did not allow her behaviours to influence adversely my regard for her. I demonstrated genuineness (congruence) by my general manner towards Jillian. I did not pretend or simulate responses towards Jillian, I feel that I was sincere towards her and that she was able to trust me because of this. I empathised with Jillian and tried to look at her situation from her point of view, hopefully showing an understanding of her feelings and thoughts helping her to focus more clearly on her underlying feelings which in turn allowed her to move forward and make progress. Overall I feel the session went well.

An analysis of Ocean Park Essay

1. Introduction Hong Kong Ocean Park is considered as a one of world’s largest marine park, located on the south end of Hong Kong Island. The three sections are located on the headlands of Brick Hill, while the other two section is located in the Wong Chuk Hang Valley lowlands and Tai Shue Wan. It is considered as one of the largest ocean in the world, having an area of 870,000 square metres (2013). This paper will focus on analyze the external environment such as the economic and culture aspect that can affect the relationship of the organization to their customers, key to understanding their impact on the industry. Furthermore, it will focus on the internal environment of the organization such as its core competency, together with its strengths and weaknesses. There are various forces that influence the Marco Environment. Following is the detailed analysis based on the above dimensions: 2. Analysis of Ocean Park’s Environment Strategic position: To understand the business environment that Ocean Park is operating, we will examine it by the PEST Framework, and the SWOT analysis. 2. 1PEST analysis: 2. 1. 1 Political issues †¢Launch of individual visit scheme (Pos +) The Individual Visit Scheme was first introduced in four Guangdong cities on 28 July 2003 as a liberalisation measure under the Closer Economic Partnership Arrangement. There were 4. 3 million Mainland visitor arrivals to Hong Kong under this scheme in 2004, mainland China become No. 1 source guest of Ocean Park (Table 1. 1). †¢ The railway scheme for the South Island Line1 (Pos +) The South Island Line (East) will be connecting the MTR network at Admiralty to the Southern District of Hong Kong, via new stations at Ocean Park. Construction of the South Island Line (East) commenced in 2011 for completion expected in 2015. In addition, there will be expanding tourism in the Southern District and link Aberdeen with Ocean Park. †¢Amendments to the Marriage Ordinance (Pos +) In 2005, the government approved a new policy on marriage registration. There is no limitation on choosing place for registering a marriage. The couples can registration on different place of worship with advance application for competent minister. All these provide new business opportunities for Ocean Park. 2. 1. 2Economic trends †¢ GDP Growth in China and Hong Kong (Pos +). While 2008- 2009 Hong Kong struggles with financial tsunami, one year after the gross domestic product (GDP) grew by a remarkable 9. 3% (Figure 1) in real terms and China’s GDP growth seen as stable. That’s able to provide a stable economic environment to Ocean Park which able to sustain its development. GDP growth (annual %) in Hong Kong and China Fig 1 GDP ANNUAL GROWTH RATE, Source form Census and Statistics Department and National bureau of statistics of china †¢ Employment rate in HK (Pos +) The unemployment rate fell from a high of 8. 6% in the second quarter of 2003 to a near three-year low of 6. 5% in the fourth quarter 2004. Hong Kong consumer spending maintained notable growth throughout the year since they are optimistic of the economic outlook and improving labour market conditions. Underemployment rate (%)2006201020112012 4. 84. 43. 43. 4 Fig 2. Source from Census and Statistics Department2 2. 1. 3Cultural and social values and trends †¢ The demographic distribution of Hong Kong and China (Pos +) Ocean Park is geared toward families: parents, kids, and grandparents. From fig 3 it shows the family size of Hong Kong are getting smaller, that means parent are able to spend more money on their spoiled kids. On the other hands, China’s one-child family policy has had a great effect on living standards, the mainland traveler are willing to spend money on travel. Domestic Households by Household Composition and Household Size, 2006 and 2011 20112006 Household Composition Household size Composed of couple and unmarried children 1nilnil 2nilnil 3382 704344 436 4390 839400 360 5135 293140 382 6 and over25 37934 172 Fig 3, Source: Census and Statistics Department 2011 †¢ Annual event for attraction (Pos+) Events are the main reason of the attractions business. They recognized this early and hold different annual events such as Chinese New Year, Summer, Halloween and Christmas. The Halloween Bash has become an iconic Halloween event in the region and guests from Hong Kong, mainland China and overseas has shown biggest support in October and over the years. The showcase successfully spread Halloween culture to their visitors and bringing a new experience to the tourists from mainland. 2. 1. 4Technology Analysis †¢New web site to promote and events (Pos+) With the increasing use of internet, it becomes an important link for marketing and customer relationship. The internet can offer a great connection with huge and immeasurable possible market. The website will keep updating Ocean Park’s latest information, news, promotion and more interactive function can be added in. 2. 2SWOT Analyze Education, fun and safety are the values which Ocean Park stresses. Apart from that Ocean Park key also provides all tourists with an experience in natural scenic environment and exotics animals (Appendix 1). However, increased competition may result in a further downward price pressure and affect the company’s financial condition and result of operation. StrengthsWeakness †¢Unique animals are selling point in ocean Park. †¢Ocean Park is recognized as icon of Hong Kong. †¢Reasonable price of tickets †¢Limitations on land development as it’s hilly. †¢Facilities are relatively old an unattached. Opportunities †¢Individual Traveling Scheme was carried out in 2003. †¢Strong economy growing in China. †¢Support of local government. †¢Higher demand of entertainment from the public. Threats †¢Competition and challenges from HK Disneyland. †¢More attractive points in the neighboring countries. Strengths: †¢Unique animals are selling point in Ocean Park. Grand Aquarium, marine creature are unique selling point inside the OP. The main strengths of OP focus on their offering of animals, fun and education to the tourists. OP tries to present the natural behavior of animals to enable people to see them in a creative way. The key is finding a balance between human entertainment and natural environments. That makes OP different from a lot of theme parks in the world. They also offer a differentiation advantage because it is considered as bigger than the HK Disneyland, thus enabling OP to offer more and new features and shows than Disneyland. Compare with Disneyland, they are focuses on showing the reality regarding the nature, while Disneyland focuses on fantasy. †¢Ocean Park is recognized as icon of Hong Kong and has established a good image. OP is a Hong Kong park; it’s very local and they have generational values. It’s been around longer than 30 years and there is a connection to the market. People go to the park as children and now they are bringing their children. †¢Reasonable price of tickets Ocean Park offers cheaper ticket costs HK$280 for adult and HK$140 for children, compare to HK$450 for adult and HK$320 for child of Disneyland. Tickets are offered at a reasonable price which can be afforded for most people and attract more visitors easily. Theme ParkGeneral Admission TicketChild TicketSenior Ticket Disneyland$450$320$100 Ocean Park$280$140Free Fig. 5 Comparison of ticket prices of Ocean Park and Disneyland. Source form Ocean Park and Disneyland website. Weakness †¢Limitations on land development as it’s hilly. Structure of geographic location is the main disadvantage. This is due to the fact that they have the limitation on the land development because the location is hilly. †¢ Facilities are relatively old and unattached. 9 Although OP started the renovation works but it would not be completed in a short time. The maintenance expense is higher. The fact that they is considered as an oldest amusement park in Hong Kong, there are different facilities that are old and un-attractive. Opportunity: †¢Individual Traveling Scheme The main opportunity of Ocean Park is launch the Individual Traveling scheme. That had helped to improve the number of the visitors. (Table 1. 3) The stable economy growth in Mainland also improving middle class with strong purchasing power helped to increase the demand of outbound travel. Mainland traveler becomes a main guest source of OP. Now they have Chinese acrobatic shows, which are relevant to the market they serve. †¢Support of local government Ocean Park has a strong marketing support from the government that recommends to the foreign visitors. It is also important to consider the development of new transportation South Island Line that would cause convenience and fast access direct to the park for the visitors. †¢Higher demand of entertainment from the public as economic growth stably. Threats †¢Competition Disneyland In Hong Kong amusement park industry, one of the threats that must be considered is Disneyland. The main influences because they were bringing a world-class standard of entertainment and service that Ocean Park unable to match at that time. Furthermore, it targets the children, thus the whole family because of the different rides and attractions that focuses on different well-known Disney characters. On the other hand, the main disadvantage is that most of the mainland Chinese doesn’t have those strong attachments with Mickey and friends and other Disney characters. These aspects are important for the company because most of the visitors of the country come from mainland China. 3. Conclusion As of now, Ocean Park is enjoying a comfortable position in the amusement industry. The main reason for the success of Ocean Park is because the support from the government that can be seen the implemented for easy access of the said place. With the launch of Individual Visit Scheme, mainland China becomes a main source of Ocean Park. The Mainland market is driving Ocean Park’s growth. Increasing GDP and low unemployment rate provide a stable economic environment to Ocean Park which able to sustain its development. For all the positive factors, it shows Ocean Park will grow faster than average. OP was able to use the culture in order to attract more locals and foreign visitors, as well as the current spread of the environmental awareness, which enables the organization to incorporate education and thrill in their features and services. That is the reason why it is frequently visited by families from different part of the globe. Furthermore, the organization had been focuses on the cost and differentiation create as two important competitive advantages. It had been offer an affordable ticket with fun experience. It is also important for the company to use its unique innovative reform, competitiveness of enterprises and expanding the scope of business and achieved good results to against its competitor. This is due to the fact that Disneyland is currently into renovation process, in order to regain their competitive position in the market. Ocean Park has now entered the second phase of the expansion plan, the further enhance the competitive strength of the Ocean Park is expected to become a world’s best marine theme park. Reference: 1. MTR – South Island Line (East) – Key Information – Summary. 2013. MTR – South Island Line (East) – Key Information – Summary. [ONLINE] Available at: http://www. mtr-southislandline. hk/en/key-information/summary. html. [Accessed 14 May 2013]. 2. Overview | Census and Statistics Department. 2013. [ONLINE] Available at: http://www. censtatd. gov. hk/hkstat/sub/so30. jsp. [Accessed 18 May 2013]. 3. Vision and Mission | Corporate Information | Ocean Park Hong Kong. 2013.. Available at: http://www. oceanpark. com. hk/html/en/footer/corporate-information/vision. html. [Accessed 13 May 2013]. 4. Hong Kong Economy – Hong Kong Economic Trends. 2013. [ONLINE] Available at: http://www. hkeconomy. gov. hk/en/trends/index. htm#2. [Accessed 13 May 2013]. 5. Press Release | Corporate Information | Ocean Park Hong Kong. 2013 Available at: http://www. oceanpark. com. hk/html/en/footer/corporate-information/press/press. php? id=592. [Accessed 16 May 2013]. 6. Gross Domestic Product for the 4th quarter 2004 and the whole year of 2004 | Census and Statistics Department. Available at: http://www. censtatd. gov. hk/press_release/press_releases_on_statistics/gdp/gdp_4q2004/index. jsp. [Accessed 18 May 2013]. 7. Labour – Overview | Census and Statistics Department. 2013. [ONLINE] Available at: http://www. censtatd. gov. hk/hkstat/sub/so30. jsp. [Accessed 18 May 2013]. 8. Ocean Park Corporation (2012), Annual Report, Page 96 9. EMSD completes investigation into helium balloon ride incident at Ocean Park. 2013. EMSD completes investigation into helium balloon ride incident at Ocean Park. [ONLINE] Available at: http://www. info. gov. hk/gia/general/201208/30/P201208300416. htm. [Accessed 18 May 2013]. Exhibit 1: Hong Kong tourism statistics Table 1. 1, An overview of the latest general tourism statistics. 2013 Visitor Arrivals (Year-to-date) : 12,742,332. Major Market AreasMar 2012Mar 2013Growth (%) All Countries3,709,4844,087,286+10. 2 The Americas167,827165,247-1. 5 Europe, Africa & the Middle East219,777235,706+7. 2 Australia, New Zealand & South Pacific66,14568,459+3. 5 North Asia210,918183,919-12. 8 South & Southeast Asia329,028351,684+6. 9 Taiwan154,942165,455+6. 8 Mainland China2,497,0612,842,002+13. 8 Source from: Hong Kong Tourism Board In 2011, Mainland China continued to be the largest visitor source market of Hong Kong with 28. 1 million arrivals (+23. 9%), accounting for 67. 0% of our total arrivals. Amongst all Mainland arrivals, 14. 5 million (51. 6%) were same-day visitors, up by 31. 7% year-on-year. 65. 3% or 18. 3 million visitors came to Hong Kong under the Individual Visit Scheme (IVS), up by 28. 8% over 2010. Table 1. 2 Total Tourism Expenditure Associated to Inbound Tourism Tourism Expenditure fromJan-Dec2011 (HK$Mn)Jan-Dec2012 (HK$Mn)Growth (%) Overnight Visitors166,694. 05185,841. 44+11. 5 Same-day In-town Visitors39,358. 0952,606. 33+33. 7 Cruise-in / Cruise-out Passengers 70. 8274. 935. 8 Total Tourism Expenditure Associated to Inbound Tourism258,722. 71296,563. 77+14. 6 Source from: Hong Kong Tourism Board. Table 1. 3 Hong Kong’s Top 5 tourist attraction (‘000) Leading Visitor Attractions2009201020112012 Total59,326. 261,438. 863,634. 165,774. 9 Other Visitor Attractions28,952. 529,286. 130,118. 030,789. 2 Victoria Peak9,150. 19,608. 89,990. 610,359. 5 Ocean Park4,985. 25,242. 85,472. 55,722. 4 Peak Tramways4,930. 95,434. 65,727. 16,051. 3 Disneyland4,664. 34,970. 25,218. 05,525. 1 Clock Tower2,178. 92,313. 72,399. 02,486. 3 Wong Tai Sin Temple1,989. 02,028. 72,080. 82,137. 7 Tian Tan Buddha1,544. 31,586. 21,629. 01,670. 7 Hong Kong Wetland Park456. 3470. 0477. 3486. 7 Noah’s Ark474. 6497. 7521. 8545. 9 Source from: Travel and Tourism: Euromonitor from trade sources/national statistics Table 1. 4 Tourist Attractions Sales HK$ million200620072008200920102011 Art Galleries 15. 115. 415. 816. 116. 917. 5 Casinos —— Circuses —— Historic Buildings/Sites 202. 1205. 7209. 4215. 7221. 0225. 5 Museums 48. 352. 368. 052. 353. 354. 6 National Parks/Areas Of Natural Beauty 633. 0662. 5685. 7713. 1738. 0765. 3 Theatres —— Theme/Amusement Parks 2,512. 02,007. 92,188. 63,434. 53,674. 93,940. 3 Zoos/Aquariums —— Other Tourist Attractions 296. 9325. 6332. 1345. 4357. 5372. 8 Tourist Attractions 3,707. 43,269. 43,499. 64,777. 15,061. 75,376. 0 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources Table 1. 5 Tourist Attractions Visitors ‘000 people200620072008200920102011 Art Galleries 748. 8775. 8791. 3795. 3827. 1851. 9 Casinos —— Circuses —— Historic Buildings/Sites 5,573. 25,701. 45,786. 95,931. 66,139. 26,323. 3 Museums 4,600. 04,839. 26,049. 05,202. 15,176. 15,251. 7 National Parks/Areas Of Natural Beauty 17,832. 018,402. 618,954. 719,618. 120,402. 821,263. 8 Theatres —— Theme/Amusement Parks 9,659. 29,141. 79,415. 09,516. 510,070. 810,684. 7 Zoos/Aquariums —— Other Tourist Attractions 15,783. 816,573. 016,854. 717,444. 617,968. 018,617. 2 Tourist Attractions 54,197. 055,433. 657,851. 658,508. 260,584. 062,992. 5 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade source Table 1. 6 Forecast Tourist Attractions Sales HK$ million201120122013201420152016 Art Galleries 17. 518. 118. 619. 119. 519. 9 Casinos ——. Circuses —— Historic Buildings/Sites 225. 5229. 5233. 2236. 5239. 3241. 7 Museums 54. 655. 856. 857. 858. 759. 4 National Parks/Areas Of Natural Beauty 765. 3789. 8811. 9832. 2850. 5867. 5 Theatres —— Theme/Amusement Parks 3,940. 34,176. 74,385. 54,561. 04,697. 84,801. 1 Zoos/Aquariums —— Other Tourist Attractions 372. 8385. 9397. 5407. 4415. 6421. 8 Tourist Attractions 5,376. 05,655. 75,903. 56,113. 86,281. 36,411. 4 Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources Table 1. 7 Ocean Park Revenue Breakdown 2012 HK$ Million2011 HK$ Million Admission Income1,109. 4881. 6 Merchandise Income164. 0144. 9 Catering Income262. 3195. 5 Others32. 726. 7 TOTAL1598. 21,248. 7 Source: Ocean Park Corporation (2012). Annual Report Appendix 1: Background of? Ocean Park: Ocean Park has long been established as an iconic attraction in Hong Kong visited by both local residents and tourists. As a result the Park has become part of Hong Kong’s heritage. The Master Redevelopment Project of the Park, with its many new attractions, commenced in 2006 and was completed in 2012. With the implementation of ongoing expansion programme, the Park has been remaining very popular, with visitor number increasing to 7 million in 2012. With the completion of the Master Redevelopment Plan in 2012 and the planned opening of a number of new world-class attractions from 2014, one day is not enough to experience all that the Park has to offer. The Ocean Hotel will thus provide convenient accommodations for guests spending multiple days at Ocean Park, and transform Hong Kong People’s Park into a premier international resort destination. Vision: Ocean Park aspires to be a world leader in providing excellent guest experiences in a theme park environment connecting people with nature. Mission Statement: Ocean Park provides all guests with memorable experiences that combine entertainment and education, while inspiring life long learning and conservation advocacy. Our aim is to maintain a healthy financial status, while striving to deliver the highest standards of safety, animal care, products and guest service Key services of Ocean Park: Animals are the base of OP differential offering—how they present them in their natural environments. They try to showcase the natural behavior of animals to enable people to see them in a way they’ve not done before. The key is finding a balance between human entertainment and natural animal behavior. That makes us different from a lot of theme parks in the world. Target Market of Ocean Park: Target customers of Ocean Park are general public. In different occasion, Ocean Park would concentrate on specific targets. For example, in summer.

The French Revolution The Most Momentous Upheaval Of The...

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